Wednesday, August 26, 2020

5 Top Tips on Travel Writing

5 Top Tips on Travel Writing 5 Top Tips on Travel Writing Travel composing is one of the most mainstream kinds of genuine. Furthermore, if you’re somebody with an adoration for both writing and globetrotting, travel composing offers a fabulous chance to join the two! Here, at that point, are a couple of top tips for maturing venture out authors to help kick you off. 1. Peruse Other Travel Writing The best beginning stage if you’re new to make a trip composing is to peruse different creators. There are numerous sorts and styles of movement working out there. So we propose perusing a tad of everything, from blog entries to book-length travelogs, to discover motivation if you’re not effectively sure what to compose. 2. Picking a Subject To stand apart from the group, your movement composing needs to offer something exceptional. Some portion of this will be your composed voice, yet what you are expounding on is similarly significant, so you’ll need to pick an extraordinary goal to concentrate on. Discovering some place fascinating that no one has expounded on before is the fantasy, so you should look past the well known beaten track for peculiar or unordinary attractions. On the other hand, on the off chance that you are expounding on a natural spot, search for an edge that no one has utilized previously. It helps on the off chance that you accomplish something other than lie on the sea shore, as well. 3. Paint a Picture Your composing ought to invoke a picture of the spots you portray, so utilize tactile language at every possible opportunity. In the event that you can convey a portion of the perspectives, sounds and scents you’ve encountered, your peruser will feel progressively like they’ve been there. Rich, enlightening composing is in this way significant. Obviously, an exacting picture can help also, so don’t neglect to pack a camera! 4. Recount to a Story Travel composing is about something beyond realities. It’s about your experience of a spot or excursion. Accordingly, you have to take your peruser on an excursion, as well! One tip in this regard is recollecting that the best travel composing is something other than expressive. It might likewise have: Characters (e.g., individuals you meet en route or travel friends) Topics (e.g., issues or occasions that repeat all through your excursion) A plot (e.g., your objective, for example, visiting each gallery in Cumbria) Make a point not to miss the Derwent Pencil Museum, particularly in the event that you like large pencils.(Photo: Stinglehammer/wikimedia) Remember that movement composing is experimental writing, regardless of whether it is genuine. You may even need to curve the realities to recount to a superior story. Or on the other hand go full Hunter S. Thompson and obscure the lines among actuality and fiction altogether. We wouldnt propose taking the same number of medications as he did, however. 5. The Benefits of Fact Checking Accepting you’re not fictionalizing your excursion to an extreme, you might need to do some reality keeping an eye on things you’ve realized when you return home. For example, before rehashing what that odd man in the court enlightened you concerning Piacenza being established by a victor chicken rancher as an extravagance resort for poultry, get on the web and do some perusing. You can in any case incorporate the account in the event that it ends up being false. You just don’t need to introduce it as a reality. What's more, on the off chance that you handle the reality checking, we’ll be glad to help with the editing once you have a first draft prepared!

Saturday, August 22, 2020

Destruction in A Good Man is Hard to Find Essay Example

Decimation in A Good Man is Hard to Find Essay Example Decimation in A Good Man is Hard to Find Essay Decimation in A Good Man is Hard to Find Essay â€Å"A Good Man is Hard to Find† by Flannery O’Connor, is a short story written in 1953 about a family traveling to Florida. O’Connor is a renowned essayist who grew up as a Roman Catholic in the south and will in general use religion as a repetitive topic all through her work. In this short story, O’Connor centers chiefly around the six relatives and a got away from convict known as The Misfit. From the earliest starting point right until the end, the family is in a steady condition of contention and contradiction. The grandma demonstrates to the peruser that one must think before they act or address abstain from being narrow minded and causing negative outcomes. Through the grandma, O’Connor points out these negative results of childishness, manipulatives, and talking without intuition. The grandma was a narrow minded woman. The family had arranged an excursion to Florida, nonetheless, when the grandma found out about a got away from convict totally free she promptly blamed that so as to attempt to convince the family to rather go to Tennessee. Notwithstanding, things didn't go her direction, and the family proceeded with their arrangements to go to Florida. She attempts to unnerve them by asking â€Å"and what might you do if this individual, The Misfit, got you?† The family is telling the grandma that on the off chance that she doesn't care for their excursion plans, she can remain at home. Her child, Bailey, disregarding her alerts about The Misfit and proceeding with his arrangements is O’Connor utilizing the grandmother’s control to foretell The Misfit getting the family. Bailey made a point to disclose to her he would not like to show up anyplace with a feline and that she expected to leave it at home; she didn't tune in. Not exclusively w as she the first to be all set and in the vehicle the morning of the excursion, however she additionally had the feline covered up with her. Her thinking was â€Å" he would miss her to an extreme, and she was apprehensive he may brush against one of the gas burners and unintentionally suffocate himself.† Even however Bailey

Saturday, August 15, 2020

Eleanor Maccoby Biography

Eleanor Maccoby Biography History and Biographies Print Eleanor Maccoby Biography By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Updated on April 02, 2018 More in Psychology History and Biographies Psychotherapy Basics Student Resources Theories Phobias Emotions Sleep and Dreaming Eleanor Maccoby is an eminent psychology who is perhaps best-known for her research on topics such as development, sex roles, and child social development.  Her PhD was awarded for the work she did in BF Skinners learning lab at Harvard University. It was during her research and work at Harvard that her interest in child development was ignited.   She went on to become a prominent figure who has had a lasting influence on the field of psychology. Best Known For: Research in developmental psychologyResearch on gender and sex rolesStudies on selective attentionInvestigations into the impact of divorceFirst woman to chair the Stanford psychology department How We Use Selective Attention to Filter Information and Focus Early Life and Education Eleanor Emmons Maccoby was born on May 15, 1917 in Tacoma, Washington. She was the second of four daughters born to her parents, Eugene and Viva. She married a psychology graduate student named Nathan Maccoby during her senior year of college and the couple later went on to adopt three children. She earned her bachelors degree from the University of Washington and went on to earn both her masters and doctorate degrees from the University of Michigan. Career Maccoby worked briefly with behaviorist psychologist B. F. Skinner before she was offered a position at Harvard University by psychologist Robert Sears. Her early research included studies on the impact of television on children and investigations into child-rearing practices. Eventually, Maccoby began to feel that her gender was impacting her ability to attain professional advancement at Harvard, so she decided to take a position at Stanford University as a professor of psychology. Maccobys research turned to focus on the psychology of sex differences. Her work stressed the biological influences that lead to differences between men and women and suggested that social, cultural, and parental influences were not the primary determinates of gender roles and preferences. As part of her work with Carol Jacklin, Maccoby realized that much of the literature they were reviewing on sex differences had clear publication biases. While research existed on gender differences, much of it was unpublished and excluded from final manuscripts. The researchers decided to conduct a thorough review of the subject, including both published and unpublished research as part of their analysis. The resulting book, The Psychology of Sex Differences, is now considered a classic, cited by more than 5,000 other publications. Her work during the 1990s centered largely on the impact that divorce had on children. Her longitudinal investigations into the effect that divorce had on families led her to write two books on the topic, including Dividing the Child (co-authored by Robert Mnookin) and Adolescents After Divorce (co-authored with Christy Buchanan and Sanford Dornbusch). Selected Publications by Eleanor Maccoby Some of her best-known publications date back to the 1950s as well as much more recent works. One of her earliest texts on the subject of child development was Patterns of Child-Rearing, published in 1957.  The book grew out of her large-scale study on child rearing, which served as an early work examinging parent-child relationships. Other books include the 1974 work The Psychology of Sex Differences and the 1998 book The Two Sexes: Growing Up Apart, Coming Together.   Contributions to Psychology Maccobys work helped pioneer research on gender roles and sex differences. She has received numerous awards and recognitions for her work, including the G. Stanley Hall Award (1982) and the American Psychology Foundation Lifetime Achievement Award (1996). Among her many accomplishments, she also served as the president of Division 7 of the APA from 1971 to 1972 and was the first woman to serve as the chair of the Psychology department at Stanford University. Division 7 of the American Psychological Association also presents an award in her name, the Maccoby Award, to psychology authors who make important contributions in the area of developmental psychology. In one study ranking the 100 most eminent psychologists of the 20th-century, Maccoby was ranked at number 70. Other awards that she has won over the course of her career include the Stanford University Walter J. Gores Award for excellence in teaching, An APA Distinguished Scientific Contributions award, and a National Academy of Sciences award. Eleanor Maccoby turned 100 years old on May 15, 2007. Association for Psychological Science. Eleanor Maccoby talks developmental psychology, gender studies. Observer. 2014;27(2).

Sunday, May 24, 2020

Advertising in our Society - 555 Words

Advertising is the process of communication where a person or groups of people are persuaded to take some form of action, usually to make a purchase or participate in a particular behavior. Advertisements are used in hopes to increase the number of people that use their products or services. All product advertisements try to make people buy their products, so they manipulate facts about the product to make it more appealing to the consumer. Advertisements have such a high level of advertising around the consumers that it is causing it to shape around us as a society. Today, advertising is shaping to our society because the companies are beginning to spend millions even billions of dollars to achieve a behavioral change. In the 1800s, industries ranging from soap, to canned goods, and to cigarettes introduced new productions to find new buyers. In this time was when national advertising of branded goods emerged in response to profound changes in the business environment. Along with th e manufactures, some of the other business turned to advertising. The larger department stores like Macys and Marshalls began to pioneer to new advertising styles. Stores like Sears began releasing catalogues to advertise kits for building homes in the 1920s. The total advertising volume in the United States grew from $200 million in 1880 to nearly $3 billion in 1920. As advertising began to grow advertisements were not just limited to newspapers and a limit range of magazines, the companiesShow MoreRelatedCritique on Advertising in Our Society1034 Words   |  5 PagesCritique On Advertising In Our Society A critique on the impact of advertising in our society. Consider visuals and verbal or written language. (1000 words) The impact of advertising on our society is a fiercely debated topic, and has been ever since the conception of advertising in its most basic form. There are negative and positive social and economic impacts upon society from advertising in its various forms. For instance, advertising promoting public welfare has a positive social impactRead MoreThe Effects Of Advertising On Our Society1504 Words   |  7 Pagesthat we as a consumer, might not realize. It is so detrimental that it becomes imbedded in your subconscious. Technology has made it to the point where it’s hard to tell what is real and fake. Advertising has created a pandemic in the way we view the body image of ourselves and the opposite sex in society. The â€Å"perfect† image is damaging to people causing an alarming growth in the form of psychological and health issues in the consumer. In today’s modern time, we are evolving in the digital worldRead MoreThe Effects Of Advertising On Our Society947 Words   |  4 Pagesto an audience is advertisement. Advertising is a form of art that advertisers used to persuade a common mind and change the opinion of that person about particular product or to introduce him with a new product. As living this fast pace life when nobody can afford to spend their precious time to look for new trends and impressive innovation, but at the same time want to meet the standards of society by owning and acknowledging about these trends, then advertising is the most convenient way to seekRead MoreHow Advertising Affects Our Society Essay1438 Words   |  6 PagesWhat is advertising? It is the billion-dollar industry that is slowly taking over our lives as they try to sell us everything. Advertising is an ever expanding force that has impacted every part of our society, including what clothes you wear, what electronics you buy, and what candidate you should vote for. Advertising is everywhere and in everything. It doesn’t only sell us products anymore, but ideas and morals. Look at any political ad to see what morals society wants humans to have. Ads haveRead MoreHow Advertising Affects Society And Our Lives901 Words   |  4 Pages Advertising has recently become a hundred billion dollar industry that affects society and our lives . On the other hand, the question still remains whether or not advertisers should be allowed to use children, and women to promote their products? In my opinion, I think that advertisers should not be able to use children to promote their products because they’re being used as sex objects, exploited, and being created artificially. When it comes to advertising , children and adolescents are particularlyRead More How Advertising Affects Our Society Essay397 Words   |  2 PagesHow Advertising Affects Our Society   Ã‚  Ã‚  Ã‚  Ã‚  Advertising is an important social phenomenon. It both stimulates consumption, economic activity models, life-styles and a certain value orientation. Consumers are confronted with substantial daily doses of advertising in multiple media. With the perpetual bombardment of marketing media, it is presumable that it will affect our individualism and society as a whole. This is an analytical approach to advertisings effects on the society.   Ã‚  Ã‚  Ã‚  Ã‚  ConsumerRead MoreEffects Of Advertising On Children And The Overall Effects It Has On Our Society1404 Words   |  6 Pageshave been many ethical debates on its rightness; is advertising to children a gentle persuasion of the innocent or a sinister threat to our society? There’s too much as stake if we remain silent and simply assume that marketing companies have our children’s best interests at heart; the truth is they don’t. This paper will explore to implications of marketing to children and the overall effects it has on our society. I will argue that advertising to children is a social problem. In the first partRead MoreAdvertising Vs Society : Close Your Eyes Essay1550 Words   |  7 PagesZuà ±iga1 Angela Zuà ±iga Advertising Assignment #1 September 8th 2016 Advertising VS Society Close your eyes. Think about a single commercial or ad that has caught your eye, made you look back or think twice; that one ad that echoed its catch phrase incessantly, and stirred feelings inside you. As you start to remember the sound of that catchy tune playing in its background, what exactly did it make you feel or think? Now ask yourself this, why is it still lingering in your subconsciousRead More Advertising: the good and bad Essay1193 Words   |  5 Pages Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade’ to consumer in orderRead Mo reAdvertising: the Good and Bad Essay1187 Words   |  5 PagesAdvertising is a persuasive communication attempt to change or reinforce ones prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade to consumer in order to

Wednesday, May 13, 2020

Essay on Different Sources of Finance for Businesses

Different Sources of Finance for Businesses Introduction This assignment will look at the different sources of finance that are available to a small business or a big company. With each source of finance listed the report will assess the implications that can arise and along with this the report will look at the cost to the business to taking a curtain source of finance. All businesses need short-term finance from the very beginning to start up the business and to cover day-to-day running costs. This provides the business with working capital. However businesses also need long-term capital to help them to grow and expand, and this is paid back over a number of years. Without finance a†¦show more content†¦This is considered an external source as it is assumed that the money lent to the business will eventually be paid back to the private individual, sometimes with an extra amount to compensate the individual for the loan of the capital. It can be a short or long term source of finance, depending upon the amount invested and the decision of the person using their savings. Retail Banks This source of finance is mainly used by new and small businesses as this heading includes the retail banks such as HSBC, NatWest, Barkleys and RBS. The reason that small businesses use these banks is that they offer different types of accounts such as a current or savings account as well as being able to offer overdrafts. Also money is easily transferable through electronic transactions, thus making it easer to pay suppliers and employees. Whole sale Banks These banks such as Morgan Stanley and Benson offer the same products and advantages as a retail bank, but the service comes at a premium as the minimum deposit that a business can make is  £250,000. Other whole sale banks include the foreign banks. They offer the same service, but as the currency is different a business could end up making extra or loosing revenue made through the currency changes. Building Societies A buildingShow MoreRelatedBusinesses keep a close eye on the money they make and the bills they owe. Anything that is not paid immediately is financed. Critically discuss the d1624 Words   |  7 PagesIntroduction Finance of a business means that the business raises funds to run its activities. It is an essential part of running a business because without business finance, the business will not be able to develop, grow and even start. In addition, business finance keeps cash flowing. Businesses usually raise funds from the shareholders, long-term and short-term sources. There are risks on every decisions that investors make to finance a business as no one knows how will it goes in the futureRead MoreManaging Financial Resources Essay examples1182 Words   |  5 Pages 2. Identify the sources of finance available to a business.(P1.1) 3. Assess the implications of different sources.(P1.2) 4. Select appropriate sources of finance for a business project. (P1.3) 5. Assess and compare the costs of different sources of finance (P2.1) 6. Explain the importance of financial planning.(P2.2) 7. Describe the information needs of different decision making.(P2.3) 8. Describe the impact of finance on the financial statements.(P2.4) Read More1.1 Analyze The Different Costs In A Given Business. .Rent1503 Words   |  7 Pages1.1 Analyze the different costs in a given business Rent  £10,000 pcm Salaries  £22,000 pcm Insurance  £1,000 pcm Electricity  £1,500 pcm Cleaning  £500 pcm Bank Loan repayments Read MoreHow Happy Scrappy Is A Personalised Scrapbook Creation Company1638 Words   |  7 Pagesreport will investigate different methods relevant to Happy Scrappy to see which option are best suited. 2. Sources of finance There are several methods that can be used to raise finance. The method a business chooses depends on factors of the business; amount of capital required, the purpose, the financial position of the business and many more. All of the methods to raise these finances fall under two main categories. 2.1 Internal sources of finance An internal source of finance exists within the businessRead MoreManaging Financial Resources and Decisions1091 Words   |  5 Pages15 credits The unit aim is to provide learners with an understanding of where and how to access sources of finance for a business, and the skills to use financial information for decision making. Unit abstract This unit is designed to give learners a broad understanding of the sources and availability of finance for a business organisation. Learners will learn how to evaluate these different sources and compare how they are used. They will learn how financial information is recorded and how to useRead MoreDescribe Sources of Internal and External Finance for a Selected Business.999 Words   |  4 PagesAll businesses need money to function sufficiently. Where this money comes from is defined as sources of finance. There are two different types of sources of finance: internal (capital from inside the business) and external (capital from outside the business). New businesses starting up need money to spend in long-term assets such as premises and equipment. They also need cash to pay for materials, pay wages, and to pay the day-today- bills such as water and electricity. In-experienced entrepreneurs  oftenRead MoreP4 Describe Sources of Internal and External Finance for a Selected Busines s.869 Words   |  4 PagesHead of Finance Report From: Monaj Gurung Date: 23rd October 2012 Title: sources of internal and external finance for Waitrose Source of Finance All business needs money in order to operate properly. Finance simply means the management of some amounts of money. And source of finance is generally the place where money comes from. Example Waitrose gets money by selling their products to the customers and hence customers are the different classes Internal and External source of finance. InternalRead MoreThe Key Departments Of The Business1529 Words   |  7 PagesOverview Businesses have numerous key departments which keep the structure running appropriately and supports the business to build and embellish in all worldwide markets. This report will consider what the key departments do for the business, in addition, this report will enlighten the research procedure used and significant complications which have been encountered throughout. Key departments within businesses Departments in businesses all partake in important roles, departments such as humanRead MoreThe Key Departments Of The Business1529 Words   |  7 PagesOverview Businesses have numerous key departments which keep the structure running appropriately and supports the business to build and embellish in all worldwide markets. This report will consider what the key departments do for the business, in addition, this report will enlighten the research procedure used and significant complications which have been encountered throughout. Key departments within businesses Departments in businesses all partake in important roles, departments such as humanRead MoreAdvantages And Disadvantages Of Equity Finance Essay721 Words   |  3 PagesEquity finance Advantages and disadvantages of equity finance Equity finance can sometimes be more appropriate than other sources of finance, eg bank loans, but it can place different demands on the Company and its business.. The main advantages of equity finance are: 1. The funding is committed to our business and our intended projects. Investors only realise their investment if the business is doing well, eg through stock market flotation or a sale to new investors. 2. We will not have to keep

Wednesday, May 6, 2020

China U.S Business Partner Free Essays

China and the united States. Which of the two would you prefer to do business In and why? No one will criticize stating that the U. S. We will write a custom essay sample on China U.S Business Partner or any similar topic only for you Order Now And China are the most influential countries In the current global Industry. What happens In the economic market In one of both countries directly reflect to the world economy. Even though they both have the substantial economic strength, they have nothing in common; the history, the way they have been developed, the impression that they show to the world, etc. Are all deferent. The way of becoming powerful countries are not easy to analyses with Just few theories. However. One of the important theories Is the difference in their regime which started to affect since sass. After World War II ends, the political regimes in both countries can be simple; China is socialist and the U. S. Is democratic. However, the world economy had kept changing. Now, things are different. The U. S. Has sucked to capitalism which Is reserved for democracy. On the other hand, China changed as time went by. It is arguable that communism or socialism would be automatic failure. Nevertheless, it is obvious that communism and socialism has closed or limited economic market which will demand one country the death sentence. According to Farley and Moss, the journalists of Society Science, in 1979, legislative reforms in China started the global trade within limited areas in Sheehan, Aisha, Shannon, and Examine. Now, the most markets in China are opened to visitors although there are strict policies (2009) and the current status of China is pre-modern, pre-capitalist, and feudal’ (Mining’, 2009). ‘Feudal system’ was originally created In Middle Age which refers to the political, social, and military system related to the relationship between landlord and vassal (Dictionary. Com unabridged). A Journalist, Mining comments that China Is not yet fully liberal and also In capitalism. In the society, this means ‘uncivilized. ‘ Considering all factors, China Is on the preemptively capitalist step In the concepts of Marxism which is the step to the civilized and liberal country. Acknowledged from the current China’s economic strength in the world, the I OFF Any changes in business policies in one country affect companies in numerous ways in various sizes. The changed policies can be helpful and they also can give tremendous damages to the company. Since China and the U. S have different political regime, they have many similar polices but there are more differences. It is hard to decide which country is better to start a business if one has a chance. There are many factors that affect the decision to run a business such as the type and size of company, the current markets status, the government policies and etc. The sample example can be the manufacturing company and it is better to open the company in China because of the current possible crisis status in the U. S. , governments’ taxation to the manufacture companies for high GAP, cheap labors for lots of handy Jobs, First of all, China currently has more stable economy than the U. S. Has. There was Global Financial Crisis in the U. S. Which has commonly believed to have started in July 2007. The reasons are from complex matters. One definite factor is the sub- prime crisis from housing bubble and to overcome the crisis, the U. S. Government submitted $700 billion rescue proposal (Canasta, 2009). On Septet. 29, 2008, DOD Jones Industrial Average ends up down 777 points which was worst point loss in the history (Gibson, 2008). This collapse in the U. S. Economy influenced all other countries in the world. However, China is the only country who had a positive number of GAP in the ear of 2008 (Fordham, 2009). Even though, the U. S. Incredibly overcame the crisis in short period of time, there always is a possibility for another crisis and unstable economy. China has the highest GAP increase rate for decades. The U. S. Already has high GAP and definitely has better environment to run a business. China has lower GAP than the U. S. And it is a firm theory that lower GAP country has higher GAP growth rate. GHz, a Journalist of Journal of Economic Perspective, summarized that for decades, China is the only country who has two digit industrial growth rate (2012). These easily think as there are more chances to success in business and the higher chances make the environments change. Among countries, the developing country normally seizes the initiative. At the last 620 meeting in 2010, the U. S. Had to step back and give away few from China, especially on policies of currency changes, labors, and the U. S. Diplomacy which made better environments running a business in China than the U. S (Moronic, 2010). Higher growth rate country is better to starting a business than countries with low growth rate countries. Also, China has better taxation policies than the U. S. Has. Not only cheap labors help the company higher profits and chances of success, it is the government policies that helps running a business in China. China waives taxes from double tax to double taxes under numerous conditions. The conditions are very complicated but the big pictures of the tax waive condition is that the company must exports everything that are imported which means manufactured products with components from outside of China cannot be sold in China (Sharked, 2012). Taxes are very important issues to businesses from foreign countries and these waives helps a lot who wanted to start business in China. How to cite China U.S Business Partner, Papers

Monday, May 4, 2020

Dissertation free essay sample

Thesis submitted in fulfillment of the Degree Master of Science in International Tourism Management Submitted to Dr. Ursula Christine Loisch Antonia Ria Markoulakis 1013003 Vienna, 8th June 2012 AFFIDAVIT I hereby affirm that this Master? s Thesis represents my own written work and that I have used no sources and aids other than those indicated. All passages quoted from publications or paraphrased from these sources are properly cited and attributed. The thesis was not submitted in the same or in a substantially similar version, not even partially, to another examination board and was not published elsewhere. Date Signature I II ABSTRACT Corporate Social Responsibility (CSR) is a prevalent topic today whether it is in business or in academia. The last 40 years have seen a constant evolution of the concept of CSR and many things have been written about it. Today CSR practices do not constitute a matter of whether to implement it or not, but how to implemented it. We will write a custom essay sample on Dissertation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The dialogue around CSR has seen a shift from philanthropic practices that aim to improve a companys corporate image to strategic CSR, which is aligned with a companys core strategy According to Porter? s (2006) theory, strategic CSR can lead to an added competitive advantage. When a social dimension is added to the value proposition of a company, making it an inseparable part of the companys core strategy then the most strategic CSR can occur. The purpose of this thesis is to investigate whether CSR strategies can improve the market performance of a company. The coffee sector was chosen as the field for analysis, as it is known for its numerous ethical issues and direct impact to so many lives. Six well known coffee companies with a combined revenue totaling almost 18 billion â‚ ¬ were selected and analyzed. The study was based on a content analysis method, which tried to analyze and identify the CSR activities from all the data available from the companies websites. The findings reveal that companies that are turning over significantly more revenue than others, have the resources to act and showcase much more relating to their CSR activities and actions. Almost all the coffee companies analyzed place strategic CSR at the core of their strategy with Starbucks and Nespresso leading the way. Overall it was found that market performance is significantly improved by adopting CSR relating strategies. Further transparency is required to be able to measure and evaluate the CSR initiatives regarding their overall sustainability efforts, but as a whole the industry is by far in a much better position compared to other industries. There is a long way to go before an absolute social dimension can be created by all companies analyzed. Further research in the field is required to enable business and academics to create better evaluation and measurable methods concerning their CRS activities, possibly considering community and employee relations in a similar but larger study. Government should also get involved to introduce minimum sustainable standards and other industries should also get involved to exchange expertise in the field and take strategic CSR to worldwide acceptance. III IV ACKNOWLEDGEMENTS The author wishes to thank Ursula Loisch for assisting and guiding her in her educational path.